Official Musician First Generation

A music identity brand · First Generation

Official Musician

Play the song.

If you make music,
you’re a musician

Shop the Original T-shirt

One original design. Every kind of musician.
First Generation / No. 001.

White Official Musician Original T-shirt, with the front script wordmark and three-line Play the song. back message.
THE ORIGINAL — NO. 001
First GenerationProduct mockup
No audition required.No permission needed.Just you, making music.

01 / The first release

The Original.

A little vintage attitude.
A message that belongs to everyone.

White Official Musician Original T-shirt with the script wordmark on the front and Play, the, song. on three centered lines on the back.
Front & backThe Original · Product mockup

First Generation / No. 001

Wear what
you already are.

A bold, uncomplicated wordmark on the front. A reminder to play with feeling on the back. Inspired by the shirts that have always belonged in music culture.

White · Black lettering · $35.00 USD
Explore the Original

Sizes: S · M · L · XL · 2XL · 3XL · 4XL · 5XL. First Generation / No. 001.

02 / Our philosophy

Everyone who plays
music is a musician.

Your first chord. Your thousandth show.
The song you sing when nobody’s listening.
It all counts.

That’s the whole idea
Original campaign illustration of an older pianist, a teenager creating electronic music and a parent with a child exploring a xylophone in a shared music room.
Every age. Every instrument. Every beginning. Original campaign imagery.

Music belongs to all of us.

Some play for
thousands.
Some play for
themselves.

Beginners and lifers. Singers and beat-makers. Bedroom players and church organists. There’s no test to pass. No level to reach.

Find yourself in the idea

03 / A simple reminder

Play the song.

A reminder from years of making music and teaching it: don’t get so caught up in the notes that you forget the song. Play with feeling. Be in the moment. Enjoy making something that’s yours.

The story behind the words

A few good questions

Yes, you
count.

All the answers
What is Official Musician?

A music-inspired identity and apparel brand built on one simple idea: if you make music, you’re a musician. Any age. Any instrument. Any way of making music.

Do I have to be a professional musician?

No. If you make music, you're a musician. That's the whole idea.

What sizes and colors are available?

The Original is White with black lettering, in S, M, L, XL, 2XL, 3XL, 4XL, 5XL. Check the product’s size guide before choosing your size.

For the musician in your life. That includes you.

A simple shirt.
A big idea.

See the First Generation

First Generation / No. 001.